Branding

Download our logo resources

Primary brand logo

The primary logo is the foundation of our brand identity consisting of the brand mark, colour and typography.

Light background logo

Our alternative logo should only be used when the primary logo is not contrasting enough to be clearly readable e.g as an image watermark.

Dark background logo

Our alternative logo should only be used when the primary logo is not contrasting enough to be clearly readable e.g as an image watermark.

Primary brand icon

Our alternative icon logo should only be used for smaller screen size applications where the full brand logo cannot be displayed at a readable scale.

Alternative icon

Our alternative icon logo should only be used for smaller screen size applications where the full brand logo cannot be displayed at a readable scale.

Alternative icon

Our alternative icon logo should only be used for smaller screen size applications where the full brand logo cannot be displayed at a readable scale.

Colours

HEX: #053067
CMYK: C:100 M:89 Y:32 K:22
RGB: R:5 G:48 B: 103

HEX: #a57fe3
CMYK: C:42 M:53 Y:0 K:0
RGB: R:165 G:127 B: 227

HEX: #61d8cf
CMYK: C:54 M:0 Y:26 K:0
RGB: R:97 G:216 B: 207

Typography

SAIA

Primary Headline

Font-family:
Poppins
Font-sizing: 40px
Font-weight: 800

SAIA

Secondary Headline/Sub-heading

Font-family: Poppins
Font-sizing: 16px
Font-weight: 600

SAIA

Main Content/Paragraph

Font-family: Poppins
Font-sizing: 16px
Font-weight: 400

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